Year: 2007
If this story teaches you anything, let it be that you must pay attention to detail, lest you pay a dear price for a mistake. That’s what happened to the man that first put this bottle of Samuel Allsopp’s Artic Ale up for auction on eBay. The Artic Ale was brewed specifically for Sir Edward Belcher’s 1852 Artic Expedition. It was sealed and kept in pristine quality with a handwritten note that explained the history of the bottle and brew. The original seller misspelled the name of the name of the brewer, only threw up three accompanying images, and wound up selling the bottle for a measly $304 to another eBay seller. The buyer turned around and re-listed the Ale with more images and a correct title, and sold it for $503,300.
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